Tibco, fresh from a Q2 with license revenue up 23%
over last year's, continuing a two year run of beating consensus
earnings estimates, has stepped up and out ahead to pursue the
long-coveted mid-market customers who don't use BI but find that
spreadsheets don't do enough.  Tibco believes, like Microsoft, that many
are social technology users: they have blogs and use other channels
available to them, and they will build and share reports given the
chance. So, says Tibco, here it is: building on the Silver
cloud platform it's had in beta for about a year, Tibco is
introducing Silver Spotfire, with an offer tuned to the cloud user - a
no-cost, no-obligation, no-risk 1-year trial of a Spotfire play in the cloud requiring no IT
involvement. "All you need is a browser," is the pitch, and this is not
from a new company you don't know, but an established  player with a
sizable roster of enterprise BI customers.
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