Cloudera's continuing focus on the implications of explosive data growth has led it to another key partnership, this time with Informatica.
Connecting to the dominant player in data integration and data quality
expands the opportunity for Cloudera dramatically; it enables the de facto commercial Hadoop leader to find new ways to empower the "silent majority" of data. The majority of data is outside;
not just outside enterprise data warehouses, but outside RDBMS
instances entirely. Why? Because it doesn't need all the management
features database management software provides - it doesn't get updated
regularly, for example. In fact, it may not be used very often at all,
though it does need to be persisted for a variety of reasons. I recently
mentioned Cloudera's success of late; it's going to be challenged by some big players in 2011, notably IBM, whose recent focus on Hadoop
has been remarkably nimble. So these deals matter. A lot. The Data
Management function is being refactored before our eyes; both these
vendors will play in its future.

more...