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Jorgen Heizenberg

Return on Intelligence

I am happy to be part of the BeyeNETWORK team of thought leaders. I have a great interest in all things related to business intelligence, and I hope to blog about ways I see BI providing business value. In fact, I use a term, "return on intelligence," to describe the impact of delivering the right information, gathered from myriad sources, to a wide number of people which empowers them and their decision making.

I truly believe in the value of BI, especially in this economic downturn. If you have examples of positive return on intelligence or have topics you would like me cover, please contact me via this blog or at

About the author >

Jorgen Heizenberg currently acts as the Principal Technology Officer for the Business Intelligence (BI) domain at Capgemini in the Netherlands. He actively monitors the BI market for the impact on Capgemini and its clients. He is the author of many articles and white papers on business intelligence. Jorgen is also actively advising clients on business intelligence. Over the years, he has filled many different roles - all BI related, ranging from reporting specialist to BI strategy consultant. He has more than 10 years of experience on a operational, tactical and strategic level in planning, designing and creating management information solutions for a variety of clients and industries. He is known within the Dutch BI community for his original and often humorous approach toward BI. His ambition is to create a stronger focus on BI functionality and end-user benefits rather than on technique. You may contact him at  

June 2009 Archives

I was writing about the difference between operational systems like ERP and informational systems like BI. One of the most obvious differences is that ERP systems support operational or business processes. The information that is captured is very explicit. It is almost binary. Data latency is minimal.BI systems are often supporting decision making processes on a more strategic level. There is no yes or no. Often it is about maybe or what if. The information is much more implicit. Data latency is often a problem. Looking at all this made me think.BI has always been more tactical or strategic. But it has also never been the big success that we BI people claim it can have. Is the reason that we have been looking in the wrong direction. Maybe Operational BI has much more value? What do you think?

Posted June 28, 2009 2:48 PM
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Oracle has something new. It is called EPM TV. See: It is all about Enterprise Performance Management. Somebody on twitter said: “Cool, Frank Buytendijk now has his own TV channel”.It made me think. If Frank has his own TV channel, I want to have my own movie. So therefore I proudly present to you: BI the Movie. Now on any computer near you.Just follow this link:

Posted June 28, 2009 11:21 AM
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