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Jorgen Heizenberg

Return on Intelligence

I am happy to be part of the BeyeNETWORK team of thought leaders. I have a great interest in all things related to business intelligence, and I hope to blog about ways I see BI providing business value. In fact, I use a term, "return on intelligence," to describe the impact of delivering the right information, gathered from myriad sources, to a wide number of people which empowers them and their decision making.

I truly believe in the value of BI, especially in this economic downturn. If you have examples of positive return on intelligence or have topics you would like me cover, please contact me via this blog or at

About the author >

Jorgen Heizenberg currently acts as the Principal Technology Officer for the Business Intelligence (BI) domain at Capgemini in the Netherlands. He actively monitors the BI market for the impact on Capgemini and its clients. He is the author of many articles and white papers on business intelligence. Jorgen is also actively advising clients on business intelligence. Over the years, he has filled many different roles - all BI related, ranging from reporting specialist to BI strategy consultant. He has more than 10 years of experience on a operational, tactical and strategic level in planning, designing and creating management information solutions for a variety of clients and industries. He is known within the Dutch BI community for his original and often humorous approach toward BI. His ambition is to create a stronger focus on BI functionality and end-user benefits rather than on technique. You may contact him at  

Data Visualization HierarchyThose of you that know me or read my blog know that I am a strong advocate of visualization in Business Intelligence. I honestly belief that using images, charts, or other visual stimuli greatly helps users of a BI environment to quickly understand the data presented and work with it. I also think that great looking reports, dashboards or other BI products will be much more quickly accepted by business users if they just look nice. I often call this (within our Capgemini practice): It has to look super fancy sexy.Stephen Few is somebody who understand this and has written some great books about this as well (see Another believer is Hans Rosling with his Gapminder explorations ( More recently I came across this website: This is a nice website where you will soon discover that data-journalist Davic McCandless take data visualization serious. His Tetris like animation comparing the financial crisis with let’s say the fight against hunger in Africa is brilliant.Definitely something to check out if you have a couple of minutes. I strongly urge all BI professionals to work on a visual intelligence strategy and framework. 

Posted January 7, 2011 8:11 AM
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