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William McKnight

Hello and welcome to my blog!

I will periodically be sharing my thoughts and observations on information management here in the blog. I am passionate about the effective creation, management and distribution of information for the benefit of company goals, and I'm thrilled to be a part of my clients' growth plans and connect what the industry provides to those goals. I have played many roles, but the perspective I come from is benefit to the end client. I hope the entries can be of some modest benefit to that goal. Please share your thoughts and input to the topics.

About the author >

William is the president of McKnight Consulting Group, a firm focused on delivering business value and solving business challenges utilizing proven, streamlined approaches in data warehousing, master data management and business intelligence, all with a focus on data quality and scalable architectures. William functions as strategist, information architect and program manager for complex, high-volume, full life-cycle implementations worldwide. William is a Southwest Entrepreneur of the Year finalist, a frequent best-practices judge, has authored hundreds of articles and white papers, and given hundreds of international keynotes and public seminars. His team's implementations from both IT and consultant positions have won Best Practices awards. He is a former IT Vice President of a Fortune company, a former software engineer, and holds an MBA. William is author of the book 90 Days to Success in Consulting. Contact William at

Editor's Note: More articles and resources are available in William's BeyeNETWORK Expert Channel. Be sure to visit today!

Two concepts that must go together are Master Data Management and Data Quality. One reason why is that, no matter that you are calling it MDM which is supposed to carry some cache, to many people in the organization, it's just another place where customer (or other subject area) master data is going to be maintained. In this "free market" where the MDM data store is about the 25th such store to hold master data, it had better be the best store for master data.

It must be up-to-date, able to take on syndicated data, and void of all intolerable defects across the spectrum of referential integrity, uniqueness, cardinatlity, subtype and supertype rules, value reasonability, consistency, formatting, data derivation, completeness, correctness and conformance to a clean set of values.

Poor data quality in MDM, the most leveragable of the master data stores, from where master data will propagate throughout the organization, will not provide a foundation that management will support and hurt the project more than just about anything.

On the positive side, if the MDM hub can provide and propagate high quality master data, that will almost surely provide a unique high value propsition to the organization.

Posted October 6, 2008 3:53 PM
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