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William McKnight

Hello and welcome to my blog!

I will periodically be sharing my thoughts and observations on information management here in the blog. I am passionate about the effective creation, management and distribution of information for the benefit of company goals, and I'm thrilled to be a part of my clients' growth plans and connect what the industry provides to those goals. I have played many roles, but the perspective I come from is benefit to the end client. I hope the entries can be of some modest benefit to that goal. Please share your thoughts and input to the topics.

About the author >

William is the president of McKnight Consulting Group, a firm focused on delivering business value and solving business challenges utilizing proven, streamlined approaches in data warehousing, master data management and business intelligence, all with a focus on data quality and scalable architectures. William functions as strategist, information architect and program manager for complex, high-volume, full life-cycle implementations worldwide. William is a Southwest Entrepreneur of the Year finalist, a frequent best-practices judge, has authored hundreds of articles and white papers, and given hundreds of international keynotes and public seminars. His team's implementations from both IT and consultant positions have won Best Practices awards. He is a former IT Vice President of a Fortune company, a former software engineer, and holds an MBA. William is author of the book 90 Days to Success in Consulting. Contact William at

Editor's Note: More articles and resources are available in William's BeyeNETWORK Expert Channel. Be sure to visit today!

I made it out for a day on Monday to the MDM Summit in New York. The conference has picked up some from years past. Their information has it that case studies are the draw so the conference had quite a few of them. RR Donnelley (using Purisma) had a great case study because they have followed some best practices like:

1. Knowing BI & MDM go hand-in-hand
2. Focusing on MDM when combining 3 large organizations to formRR Donnelley
3. They didn't pick the technology first, but grew into it
4. Somebody there had the wisdom to declare early that MDM must be minimally invasive to the source systems, and it was something RR Donnelley followed
5. They used D&B DUNS number for identifying (B2B) customers
6. They built in capability for (what I call) master data query
7. Data governance and stewardship

They use the Registry model for MDM.

The "ROI" from the effort was in sales reporting, reduced manual work in reviewing customer names, and knowing their exposure to companies who were/are potentially going under in the challenging economy.

The last best practice was to use outside implementation services. I know of one that can help there.

Technorati tags: Master Data Management, merger, Business Intelligence, MDM Summit

Posted October 24, 2008 8:54 AM
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