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William McKnight

Hello and welcome to my blog!

I will periodically be sharing my thoughts and observations on information management here in the blog. I am passionate about the effective creation, management and distribution of information for the benefit of company goals, and I'm thrilled to be a part of my clients' growth plans and connect what the industry provides to those goals. I have played many roles, but the perspective I come from is benefit to the end client. I hope the entries can be of some modest benefit to that goal. Please share your thoughts and input to the topics.

About the author >

William is the president of McKnight Consulting Group, a firm focused on delivering business value and solving business challenges utilizing proven, streamlined approaches in data warehousing, master data management and business intelligence, all with a focus on data quality and scalable architectures. William functions as strategist, information architect and program manager for complex, high-volume, full life-cycle implementations worldwide. William is a Southwest Entrepreneur of the Year finalist, a frequent best-practices judge, has authored hundreds of articles and white papers, and given hundreds of international keynotes and public seminars. His team's implementations from both IT and consultant positions have won Best Practices awards. He is a former IT Vice President of a Fortune company, a former software engineer, and holds an MBA. William is author of the book 90 Days to Success in Consulting. Contact William at

Editor's Note: More articles and resources are available in William's BeyeNETWORK Expert Channel. Be sure to visit today!

MDM programs are generally designed to provide the data needed by a cross-section of applications or for data that can utilize its workflow capabilities for its origination and updates.  It's an approach usually not taken for data needed by a single application, although it may be done as a set-up for future applications. 


Part of the MDM manifesto must include how teams will source its data.  Over 75% of the post-implementation requests of MDM will be around this question.


In order to acquire the data, it must be mapped to the data structures of the target application.  Who does this? The MDM team, the application team, a separate integration team, or a separate architecture team?


Regardless, all new projects should meet with MDM Leadership in a very early phase of their project to determine:


  1. Data available in MDM that should be used in the project
  2. Data not available in MDM that should be sourced by the MDM team for the project (and other projects)
  3. Data that the project is generating that the MDM team should source into MDM
  4. Time and resource estimate for the MDM team contribution


Data not in MDM that needs to be may be done in 1 of 2 ways:


  1. MDM (the MDM team usually) can source the data from its origination point or a third party system
  2. MDM can update or add to its workflow environment, which incorporates manual entry of the information at the right point  




Posted January 29, 2011 9:45 AM
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