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William McKnight

Hello and welcome to my blog!

I will periodically be sharing my thoughts and observations on information management here in the blog. I am passionate about the effective creation, management and distribution of information for the benefit of company goals, and I'm thrilled to be a part of my clients' growth plans and connect what the industry provides to those goals. I have played many roles, but the perspective I come from is benefit to the end client. I hope the entries can be of some modest benefit to that goal. Please share your thoughts and input to the topics.

About the author >

William is the president of McKnight Consulting Group, a firm focused on delivering business value and solving business challenges utilizing proven, streamlined approaches in data warehousing, master data management and business intelligence, all with a focus on data quality and scalable architectures. William functions as strategist, information architect and program manager for complex, high-volume, full life-cycle implementations worldwide. William is a Southwest Entrepreneur of the Year finalist, a frequent best-practices judge, has authored hundreds of articles and white papers, and given hundreds of international keynotes and public seminars. His team's implementations from both IT and consultant positions have won Best Practices awards. He is a former IT Vice President of a Fortune company, a former software engineer, and holds an MBA. William is author of the book 90 Days to Success in Consulting. Contact William at

Editor's Note: More articles and resources are available in William's BeyeNETWORK Expert Channel. Be sure to visit today!

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Some of you have noticed that my bio, above, has changed. Yes, I have completed my employment agreement with Conversion Services International and I have joined Lucidity Consulting Group to lead their information management practice.

A little about my new company and endeavor...

Lucidity has been around for 8 years and has built a solid consultancy based on relationships and results. I've found the people extremely professional and dedicated. Lucidity was rated #8 “Best Companies to Work For” in Texas earlier this year. With over 100 consultants and offices in Dallas, Chicago, Denver and St. Louis, and existing, strong practices in Oracle applications, JD Edwards, Hyperion and Siebel, I have the foundation of a strong team for expansion of the information management capabilities.

My practice will be one that you can count on that can partner with your organizations and I am eager to engage a new set of client challenges. I will have a broad range of full lifecycle skills on board that are needed to assess, plan, analyze, design and build best practices information strategy, data warehouse, business intelligence or master data management environments and, as always, from a vendor-neutral, methodology- and architecture-base.

I'm going to stop here because the blog is not where I have historically got salesy. I know some of you were interested in knowing more about Lucidity.

Posted July 24, 2008 12:48 PM
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I've been busy, even to the point of looking at once or twice.

I have a speaking enagement with SetFocus in Parsippany, NJ and available via a live stream on Friday, August 10. The title is "Modernizing and Advancing Information Management across the Enterprise" and the abstract is below.

Next week, I'll be at the "Bilderberg of business intelligence" - the Pacific Northwest BI Summit. Link to last year's event. It's hosted by Scott Humphrey, who I strongly recommend for any vendor in this space seeking the highest quality public relations. I will speak on RFID business intelligence and also take the opportunity to torture some members of the BI community. I know - I already do that frequently with my blog postings. However, this torture will come in the form of leading yoga sessions.

Abstract for SetFocus event:

Information is the frontier of modern business competitive pressures. Information mastered at an enterprise level greatly supports efficient corporate projects. Enterprise Information Management provides a consistent view and utilization of information throughout the enterprise.

For 10-20 years, data warehousing has been the center of the universe for Information Management. While enterprise data warehousing provides a tremendous amount of value to an organization, modern advances in Information Management technology allow for a more nuanced, yet effective, strategy for a broader Information Management. Central to this approach is Master Data Management. Data warehousing professionals future role is as Information Management professionals and this overview will assist in the bridging of invaluable tools of the trade into the IT organization’s capabilities.

In this seminar, we will discuss the following:

Multiple, complex applications serving a variety of users

Data warehousing is evolving, with new demands and needs placed on robust data warehouses

Exploding data size that will continue to explode with data types running the gamut beyond traditional alphanumeric types

Master data requirements in the operational environment as well as the data warehouse

The role of operational Business Intelligence within the information management architecture

Posted July 23, 2007 8:06 AM
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Montana, Idaho, Wyoming, Utah, North Dakota, South Dakota, Kansas, Arkansas, West Virginia, Vermont, New Hampshire, Maine, Alaska, Hawaii

Posted June 12, 2007 6:49 AM
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The Data Warehousing Institute recently named its 2006 annual list of "best practice" award winners. A CSI client is a winner. Business Intelligence has become the “center of the universe” for the AmerisourceBergen Specialty Group (ABSG). This is no more evident then when you visit the main page of the ABSG website ( Two words are repeated and have become the mantra for ABSG employees in 2006 - “Knowledge Driven". Now that's radical!

Posted June 21, 2006 12:10 PM
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On November 17th at 2:00 ET, I will be giving a webinar on the B-EYE-Network with Mark Smith of Ventana Research titled "Justifying and Implementing Master Data Management for the Enterprise." You can sign up for it at this link.

Here is the abstract:
More complex and demanding business environments are forcing more heterogeneous systems environments. Data integration is required to synchronize master data to get a single, consistent view of an enterprise’s core business entities like customers, products, suppliers and employees. Effective master data for any subject area requires input from multiple applications and business units; and enterprise master data needs a formal management system. Business approval, business process change and capture of master data at optimal, early points in the data lifecycle are essential to achieving true enterprise master data.

-An introduction to Master Data Management, which enables data synchronization across the heterogeneous system environment independent of operational and analytic domain

-How MDM directly impacts the business through facilitating more accurate and timely business decision-making and improving application delivery ability, all at a lower cost

-How to organize the enterprise, both business and technical roles, for the determination and implementation of master data rules

-How to take the conformed dimension concept to earlier points in the data lifecycle through MDM Architecture choices

Posted November 9, 2005 9:52 AM
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It's time to reveal my side job: Being Murray on The Wiggles.


Posted October 28, 2005 8:38 AM
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I learned today that my former company, McKnight Associates, Inc., which I sold to CSI, placed 306 in the Inc. 500 for 2005.

This is quite an honor and I'm sure we'll get the appropriate press release out so I'll spare you from that verbage here.

My next challenge is to...

continue that growth with CSI.

Posted October 20, 2005 9:53 AM
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My company, Conversion Services International, marked a major milestone last week. Positioned on the platform overlooking the trading floor and surrounding by blue and orange balloons, Scott Newman and Glenn Peipert, company founders, reached for their golden gavels and together gave the American Stock Exchange opening bell several hearty strikes to officially ring in the day’s trading at 9:30 A.M EDIT on Monday. The opening bell ceremony served to commemorate CSI’s recent listing on the Exchange which began Sept. 21 (trading symbol: CVN).

We were listed over-the-counter until Sept. 21 and remain the only public company fully focused on data warehousing and business intelligence services.

You can view the event as well as an interview with Scott Newman live from the American Stock exchange by going to the AMEX web site:

and scroll down the page until you see “Bell Ringing Close up” and then click on Conversion Services International Inc. This will provide you the option of viewing the video with Windows Media or Real Player.

Posted October 9, 2005 6:20 PM
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I've received few phone calls and emails about the William McKnight in the news. Though mostly coming from people who know better, I thought I'd say here that it's not me folks.

Reminds me of a similar happening in 2002, shortly after I moved away from the San Francisco area and many people still thought I lived there (I live in Texas now.) That wasn't me either.

This one is me. And hey, it's just about this blog, nothing as exciting as aggravated burglary of a country star.

Posted September 24, 2005 8:10 PM
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