A recent flurry of news articles in the database industry has
reinforced my perceptions that the software titans have lost touch with
current market needs. 

The PR machines from IBM and Oracle have
been each claiming to have the fastest database and hardware platform
on the market today. Database vendors battling each other on who has
the fastest or the most features is nothing new and has been going on
for a couple of decades. But what has changed is "who cares?"  Of
course it does matter if you are a techie and you are evaluating
which platform has those characteristics. It also matters to industry
analyst and consultants that are evaluating and recommending the "best"
database platform one can buy.  But maybe the key criterion for
future database market share growth is not the best but what is the
"best buy." 

>>>Read the rest of Database Wars: Fighting Yesterday's Battle?