Welcome to Merv Adrian's Expert Channel on Next Generation Analytic Business Applications for the BeyeNETWORK. Today's "analytic applications" are misnamed. They are actually analytics applications: programs that perform analysis and deliver results to people for making business decisions. In this channel, I'll look at newly emerging business applications that have incorporated business intelligence (BI) to make and execute processing decisions within confidence levels set by policymakers. I'll also discuss data management innovations like analytic databases (ADBMSs) and related technologies.
Three kinds of large software companies are converging on new analytic applications. Packaged business apps players like SAP and Oracle have purchased leading BI firms in order to add analytics to their business applications. BI tool vendors like SAS, who sell "horizontal" BI tools to companies in many industries, have added business process applications within specific industries to their portfolios. Finally, "software platform" vendors such as IBM and Teradata, who provide additional software components on which BI solutions are built, such as databases, ETL tools and portals, are adding BI tools, process models, industry models and services into the mix to deliver packaged offerings of their own.
In this channel, I will track the emergence of these new solutions, document case studies of their implementation and success, highlight emerging trends and best practices, and describe the industries and business processes that are among the early targets for these vendors.
I welcome comments, pointers to early successes and failures, questions and challenges. Please contact me at email@example.com to share your thoughts.
Merv, now a Vice President at Gartner, was Principal at IT Market Strategy when this was written. He has spent 3 decades in the information technology industry. As Senior Vice President at Forrester Research, he was responsible for all of Forrester’s
technology research for several years, before returning to his roots as an analyst covering the software industry and launching Forrester’s well-regarded practice in Analyst Relations. Prior to
his Forrester role, Merv was Vice President and Research Manager with responsibility for the West Coast staff at Giga Information Group. Merv focused on facilitating collaborative research among
analysts, and served as executive editor of the monthly Research Digest and weekly GigaFlash. He chaired the GigaWorld conference (and later Forrester IT Forum) for several years, and led the jam
band, a popular part of those events, as a guitarist and singer. Prior to becoming a technology analyst, Merv was Senior Director, Strategic Marketing at Sybase, where he also worked as director of marketing for data warehousing and director of analyst relations.
Prior to Sybase, Merv served as a marketing manager at Information Builders, where he founded and edited a technical journal and a marketing quarterly, subsequently becoming involved in corporate and
product marketing and launching a formal AR role. Before entering the IT industry, Merv spent a decade building systems in the securities, banking and transportation industries in New York, including several years as a manager of end user computing
at Shearson Lehman Brothers and a stint as a statistical analyst at the Federal Reserve Bank of New York. His early analysis of the micro-to-mainframe market and its impact on decision support,The Workstation Data Link, was published by McGraw-Hill in 1988. Merv was a member of the Advisory Board of the International Data Warehouse Association in its formative years, and served as editor of the NY PC User Group Newsletter in the mid-‘80s. He holds
a B.S. in business administration (finance) from CUNY’s Baruch College.
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