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Channel: Analytics - Bart Baesens RSS Feed for Analytics - Bart Baesens

 

Displaying 1–4 (of 4)

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Title Popularity * Date
Predictive Modeling at the Transaction Level Summary
Terry Hipolito describes the implementation of a simple policy component to efficiently apply predictive and risk models into the work flow.

Topics: Data Warehousing, Data Modeling and Design, Predictive Analytics

by Terry Hipolito, Ph.D. | 0 comments
03-11-2009
Gambling versus Probability: Predictive Analytics Requires Advanced Skills Summary
Data mining and customer relationship management endeavors, says Tony Rathburn, are dynamic games that continue over time and must constantly evolve to maintain value in helping us evaluate the complex realities in which we operate.

Topics: Analytics, CRM, Data Mining and Statistical Analysis, Data Modeling and Design

by Thomas Rathburn | 0 comments
22-09-2009
How to Prepare for Data Mining Summary
Ben Hitt and Eric King state that data mining projects do not fail because of poor or inaccurate predictive models. They explain that despite the availability of highly effective tools for data mining, many data mining projects fail because of a lack of competent assessment, environmental preparation and resulting strategy.

Topics: Analytics, Data Mining and Statistical Analysis, Data Modeling and Design, Predictive Analytics

by Ben Hitt, Ph.D., Eric King | 0 comments
23-07-2009
RFM: A Precursor to Data Mining Summary
Jim Stafford explains that RFM, business intelligence and data mining represent a common progression away from mass marketing as marketing efforts become more analytically based and targeted.

Topics: Analytics, Data Mining and Statistical Analysis, Data Modeling and Design, Sales & Marketing Analytics

by Jim Stafford | 0 comments
14-05-2009

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