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Predictive Modeling at the Transaction Level
Terry Hipolito describes the implementation of a simple policy component to efficiently apply predictive and risk models into the work flow.
Topics: Data Warehousing, Data Modeling and Design, Predictive Analytics
by Terry Hipolito, Ph.D. | 0 comments
Gambling versus Probability: Predictive Analytics Requires Advanced Skills
Data mining and customer relationship management endeavors, says Tony Rathburn, are dynamic games that continue over time and must constantly evolve to maintain value in helping us evaluate the complex realities in which we operate.
Topics: Analytics, CRM, Data Mining and Statistical Analysis, Data Modeling and Design
by Thomas Rathburn | 0 comments
How to Prepare for Data Mining
Ben Hitt and Eric King state that data mining projects do not fail because of poor or inaccurate predictive models. They explain that despite the availability of highly effective tools for data mining, many data mining projects fail because of a lack of competent assessment, environmental preparation and resulting strategy.
Topics: Analytics, Data Mining and Statistical Analysis, Data Modeling and Design, Predictive Analytics
by Ben Hitt, Ph.D., Eric King | 0 comments
RFM: A Precursor to Data Mining
Jim Stafford explains that RFM, business intelligence and data mining represent a common progression away from mass marketing as marketing efforts become more analytically based and targeted.
Topics: Analytics, Data Mining and Statistical Analysis, Data Modeling and Design, Sales & Marketing Analytics
by Jim Stafford | 0 comments