BI for the People – and the 10 Pitfalls to Avoid in the New Decade

Originally published 28 April 2010

Business intelligence (BI) emerged twenty years ago as a tool for aiding decision making. Originally seen as the preserve of analysts and board-level executives, it has slowly evolved into a more democratic medium as organizations have come to realize that decision makers at all levels and in all departments need access to timely, relevant information.

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